Websites that invest in EAT principles can be more competitive than those that do not. Consistently delivering high-quality, authoritative content helps you stand out from the crowd in your niche.
#1 Ranking Factor: While E-A-T itself is not a direct ranking factor, Google uses it as a guideline for its human quality raters who assess the quality of search results. Pages with higher E-A-T are more likely to be viewed as high-quality and, in turn, may rank better.
#2 Algorithm Updates: Google’s algorithms, such as the Medic Update, have emphasized the importance of E-A-T, particularly for websites in YMYL (Your Money or Your Life) niches like health and finance.
#3 User Trust: Building E-A-T helps establish trust with your website visitors. Users are more likely to trust and engage with content that demonstrates expertise, authoritativeness, and trustworthiness.
#4 Content Strategy: Incorporating E-A-T principles into your content strategy can help improve the overall quality of your content, making it more valuable to users and enhancing your site’s reputation over time.
In summary, E-A-T is a critical concept in SEO and content creation, especially for websites that provide information on important or sensitive topics. By prioritizing expertise, authoritativeness, and trustworthiness in your content and website, you can improve your chances of ranking well in search results and building a strong online presence.