Automattic, the company behind WordPress, generates revenue through a variety of channels and services. WordPress, which is open-source and free to use, is the platform’s core product, but Automattic has developed a range of products and services around it to support its operations. Here are some of the primary ways Automattic makes money:
WordPress.com Hosting Plans: Automattic offers hosting services for WordPress through WordPress.com. It provides various hosting plans, including free, personal, premium, business, and enterprise options. These plans offer users additional features, storage, customization, and support based on their needs. Premium and business plans generate revenue.
Jetpack: Jetpack is a popular plugin for WordPress websites that offers a suite of tools for security, performance, and site management. Automattic offers premium plans for Jetpack, which come with advanced features and services, including enhanced security and backups.
WooCommerce: Automattic acquired WooCommerce, an e-commerce plugin for WordPress, and offers extensions, themes, and services for WooCommerce users. Many of these extensions and themes are paid, and they generate revenue for the company.
VaultPress: VaultPress, now part of Jetpack, provides real-time backup and security services for WordPress websites. Users pay for VaultPress plans to safeguard their website data and content.
VIP Services: Automattic offers VIP hosting and support services to large enterprises and high-traffic websites. These premium services come with dedicated support, scaling capabilities, and advanced infrastructure, generating significant revenue.
Akismet: Automattic offers the Akismet plugin, which helps WordPress users combat comment spam and content filtering. While there is a free version, premium plans are available for commercial websites.
Premium Themes: Automattic sells premium themes for WordPress through its theme marketplace. These themes offer advanced customization and design options for users who want to enhance their website’s appearance.
Enterprise Services: Automattic provides a range of services and solutions to enterprise-level clients, including custom development, support, and consulting. These services are tailored to meet the specific needs of large organizations.
Domain Registration: Automattic operates the domain registrar service, WordPress.com Domains. Users can register and manage domain names, and Automattic generates revenue from domain registration fees.
Content and Advertising: Automattic also manages a network of blogs and websites, including WordPress.com news and features. These sites often display advertising and sponsored content, generating revenue from ad placements and partnerships.
Gravatar: Gravatar, a service that allows users to create avatars, is owned by Automattic. While the service is free to use, it contributes to the overall ecosystem and brand.
Automattic has diversified its revenue streams by offering a range of products and services that cater to various needs and user segments within the WordPress community. While the core WordPress software remains free and open-source, Automattic’s commercial products and services have allowed the company to support ongoing development and growth while providing valuable solutions to users and businesses.